What Is EOS®?

EOS® is The Entrepreneurial Operating System®

EOS®, the Entrepreneurial Operating System®, is a comprehensive business system with a complete set of simple concepts and practical tools.  This system was first brought to life by Gino Wickman, in his best-selling book, “Traction: Get a Grip on Your Business”. In the book Traction, Gino dismisses overly complicated business management theories and instead offers a complete system of real-world tools that any business owner can apply to create successful companies and, more importantly, produce a cohesive leadership team, with better life balance. 

The Entrepreneurial Operating System is now a proven business process, with This system has helped thousands of entrepreneurs get what they want from their businesses.   By mastering this simple way of operating and using these Foundational Tools, the leaders of your business will be in a position to systematically and permanently improve the way they do business.

Why EOS® Works? It all starts with a complete set of simple business tools.

Thousands of entrepreneurial companies around the world are running on The Entrepreneurial Operating System®. These business owners and leaders are getting more of what they want from the business, and it benefits their entire organization.

What is it about EOS® that helps create better businesses

Built for Busy Entrepreneurs. EOS® is made up of simple concepts and practical tools that can be easily applied in a fast-paced small business. There’s no theory, no management fads – just basic, useful tools that help people get more of the right stuff done every week.

Holistic Business Model and Approach. EOS® doesn’t treat symptoms, and it is definitely not a ‘flavor of the month’ system – it helps you cure the “whole body” by strengthening the Six Key Components™ of your business – Vision, People, Data, Issues, Process, and Traction.

Designed to Solve Issues Once and For All. By helping you and your team focus on the “root cause” of your issues – EOS® takes you below the surface to produce real, permanent change.

Brings Focus, Discipline and Accountability. EOS® is a simple framework for defining what’s important, who owns it, and exactly what success looks like. With every member of your team accountable for a handful of goals and numbers, you’ll get consistently better results.

When implemented correctly, EOS® can work for any entrepreneurial company – across all industries and business models. If you’ve got great people in your business and a willingness to lear from past experiences, EOS® can help you define your core values, develop a healthy leadership team, strengthen your core processes, give you better control over the pieces of your business, and get laser-focused by having a clear vision for the future.

If you are serious about your business running on EOS® then we strongly suggest you speak with a Professional EOS Implementer®. An EOS Implementer® will help you better understand the components of EOS, by guiding you through the essential procedural steps, at the highest level, so you can start out using the right tools.

Ryan will help you skip past the spot treatments and the wishful thinking, get you set up for success by helping you build a realistic Vision Traction Organizer (VT/O), coach you through successful Focus Day and Vision Building sessions, and get your company on track to having a great business.

The EOS Process™

The EOS Process™ provides a proven way to put all the pieces together, incorporating each of the EOS® Tools in the right order to best strengthen each key component of your business.

The EOS Model™

The EOS Model™ explains how EOS works as your business operating system.

Every company is comprised of Six Key Components™. By using EOS to strengthen these components, your company will be a great, well-run organization. Your company’s goal is to be 100% strong in each of these areas.

The Six Key Components™


Getting everyone aligned and focused on the same vision


Getting the Right People in the Right Seats


Measuring performance and having a pulse


Identifying and solving issues


Documenting the way you do things and being consistent


Accountability, discipline, and execution

Now, let’s get a high-level view of each component and an introduction to the tools you’ll be using to become 100% strong in each one.

The EOS Toolbox™

Leadership teams in entrepreneurial companies need to manage efficiently and effectively. There’s no time to waste managing egos or dealing with office politics.

The EOS Toolbox is a complete set of tools addressing and strengthening all Six Key Components™ of any business. These management tools for business leaders are designed to be easy to learn and use, because complexity reduces effectiveness.

Every tool in the EOS Toolbox has been proven time and time again in the real world – the tools work!

EOS® Videos

The EOS® Library

Every person on your team must have the right information and tools to implement the Entrepreneurial Operating System® (EOS) purely throughout your organization. With the books in the Traction Library, your entire company – from leadership to management to employees – will understand their role and be better equipped to help your company succeed.

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